Confab of Henry Holt and Company, WNET 13/American Masters, and Alcott Team Held in “The Point” at New York’s Flatiron Building
April 16 2009: Nancy Porter and Harriet Reisen met with Holt Editor Jack Macrae, Associate Editor Supurna Banerjee, Maggie Richards of Marketing, and Maggie Sivon of Publicity; and from WNET Donna Williams, Don Lee, and Kellie Castruita Specter, to discuss joint marketing and publicity of the Louisa May Alcott film and book projects. Fittingly, the 3-way parley was held in the triangular conference room of the Flatiron Building, where publisher Macmillan, the parent company of Holt, is preparing to consolidate all its offices. The first joint effort to promote the film and book is a striking bookmark designed by Donna Holstein of Holt that features the book cover on one side and a still from the film on the other.
Publisher Chosen For Book About Louisa May Alcott
June 4, 2006: Publisher Henry Holt and Company is chosen to publish the first biography of Louisa May Alcott in thirty years. The book will draw from twenty years of research by Project Director /Film Writer Harriet Reisen, the book’s author. Henry Holt’s Jennifer Barth is Editor; Jennifer Joel of ICM is agent for Reisen and Project Director/ Film Director Nancy Porter. A large printing and marketing campaign are planned for the book’s publication, shortly before the date of the documentary’s initial airing on American Masters.
